2023 SS color trend of women's dress

As one of the core categories in summer, in the direction of color development in the 2023 SS, a series of colors such as energetic dopamine and soft pink give the lifestyle emotional needs through sensory stimulation and match the needs of consumers in the form of color communication.

In combination with the colors of the famous brands, Pop has listed 12 representative key colors in four major color systems as the direction of dress color development in 2023 SS. These colors can also bring inspiration to the design of glasses and accessories.

01 Soft pink color series

Holiday, outdoor, natural, under a series of lifestyle and demands that seek to release pressure, the soft pink color series is pushed into daily life. The soft and light colors, such as sky pink, Baltic Sea, and Aquarium green, inject a gentle and cordial feeling, which is beautiful and special.

02 Emotion spectrum color series

The emotional spectrum color series takes the yellow-orange as the core, the high saturation color is bright and lively, and the transition to the low lightness and saturation vanilla easily creates the effect of rich texture and high-level feeling. The golden orange brings a strong visual impact. The whole series of colors can be soft and friendly and also can publicize personality. It is suitable for all female consumer groups and is a powerful commercial color choice.

03 Dream purple series

Purple is dreamy and mysterious. The soft and white texture of the pale purple rose makes it more futuristic. The series has rich color levels, from light purple to vitality primrose to deep and rich purple, from hazy to strong visual impact, delicate and expressive.

04 Dopamine bright color series

The dopamine bright color series focuses on expressing a strong exciting and joyful atmosphere. The extremely high saturation brings a digital and impact feeling and an acidic color sense. It is suitable for pieces with advanced personalities and fashion-leading item images. The combination of blue and orange adds a little tension to it and makes it more scientific.