The 2025 MIDO concluded successfully from February 8th to 10th at the International Exhibition Center in Milan, Italy. As the largest international eyewear exhibition, MIDO 2025 up lived to its reputation, offering an unparalleled exhibition journey from luxury to technology and avant-garde design. During the event, numerous new elements and innovations left both exhibitors and visitors with a sense of fulfillment.
Digital Tools: Continuously Strengthening for a More Connected Experience
MIDO 2025 enhanced its digital tools to provide a better comprehensive experience for exhibitors and visitors. The new features focused on practicality, interactivity, and innovation, offering crucial support to simplify every aspect of participation.
Exhibition Layout: Changes and Developments in MIDO 2025
Design Area: As a realm brimming with creativity and vision, Halls 2 and 4 served as the iconic Design Area, gathering the most forward-thinking creative minds in the industry. This space functioned like a laboratory, where various shapes and materials collided and merged, jointly narrating the multifaceted nature of eyewear.
Design Academy New Area: The Design Academy moved from Hall 2 back to Hall 6, marking a new phase of development. Historically a technology hall, the integration of the Design Academy infused the technology-focused area with fresh creativity. The synergy between design and technology offered visitors a unique experience, sparking new connections between avant-garde styles and technological advancements.
Fashion Square: Serving as the nerve center of MIDO, Fashion Square was the convergence point for major brands and a gathering place for fashion and luxury enthusiasts. The updated Fashion Square became more practical, emerging as the epicenter of trendsetting.
Looking Ahead: Otticlub Transforms into The Vision Stage
Otticlub officially transformed into The Vision Stage, signifying a new phase of development for the MIDO 2025 seminar, conference, event, and roundtable areas. This renaming not only reflected the organizers' active expansion of exhibition activities but also emphasized the core essence of this space as a place for dialogue and discovery.
The series of events held at The Vision Stage provided participants with rich opportunities for professional development and personal growth. Themes such as digitalization, innovation, social responsibility, Made in Italy, sustainability, women's empowerment, and market trends became the focus of the seminars, aiming to offer professionals more valuable resources.
It is worth mentioning that Francesca Valan, the renowned color designer who hosted the "New Dimensions of Color" event at The Vision Stage during MIDO 2025, was also a specially invited speaker for this exhibition by Ji Mei New Materials.
Beyond Trends&Trend Colours
To further explore the mysteries of eyewear design and color science, Ji Mei New Materials collaborated with the renowned color designer Francesca Valan to present an exclusive lecture titled "Beyond Trends: Timeless Color for Eyewear," and launched the latest sample collection, Beyond Trends .
At the same time, Ji Mei New Materials also introduced the WGSN 2026/27 Global Key Colors for Autumn/Winter "Trend Colours" sample collection. The concepts of the two collections collided and coexisted harmoniously, adding endless discussion to the creative exhibition of MIDO 2025.
New Product Launch: MIDO 2025 COLLECTION
MIDO 2025 was just the initial debut of Ji Mei's new products for the 2025 Milan exhibition. Moving forward, we hope that these new products, which integrate innovative design and exquisite craftsmanship, will soon reach your hands, allowing you to experience the unique charm and visual enjoyment brought by Ji Mei New Materials.
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集美展位
MIDO 2025 presented a visual feast of creative development to everyone. As an important exhibitor, Ji Mei New Materials, with its forward-looking design philosophy, delivered a refreshing exhibition experience. Looking ahead, Ji Mei New Materials hopes to continue leading trends and innovating in exhibitions and product design, presenting more elements that blend tradition with modernity and classic with fashion to the global audience, and contributing more to the development of the eyewear industry.
